Our customer base is very diverse. We have eye surgeons to auto tire sellers using the SocialNetGate service. We published a blog post about how we can categorize the customers based on the content they have. But as we cross more than 3 months of service, there is another challenge – “How do we differentiate the brands that already have certain Social Media presence and activities from those that have none ?”
We see that our service is very effective for those that do not have any Social Media presence. We start from the scratch and set up the profiles, customize the look-and-feel to represent the brand and get the messages blasted into these locations. But, when an organization/brand/service is already doing Social Media activities, integrating our service into theirs is a time-consuming one at best.
Social Media is noisy. It is how search was 10+ years ago. We strive to help our customers be on the lead with the trend and this requires that we listen closely and make the needed changes in the process. We will be posting the specific changes in future blog posts. If you have any comments/feedback/suggestions, please feel free to give here.
Robin Benton said
February 14 2010 @ 1:58 pm
Curious to know what is the solution for integrating existing customer social networks into the SNG platform? The transition (or passing off to SNG) must involve alot of communications. Is there a intake survey/questionaire that would make the integration painless for SNG and the Customer?
What is recommended for the customers who are familiar with a few select Social Networks and are active. Is there a shared responsibility or does SNG completely take over posting and blasting duties? SNG is proving to be a vital service for organizations and startups as well as the business that is migrating to an online presence! Keep up the good work SNG!
Reggie Smith said
February 14 2010 @ 2:07 pm
I can not properly convey how much I appreciate the personal service you and your team are providing. Thank you!
I am now looking to understand how I can maximize the potential of what we are doing. How can I post so that I do not break the unwritten social contracts that exist in the different social networks, and how to make myself and our cause accessible to the most people possible.
I look forward to continued progress with the SNG team!!
Victor Suresh said
February 15 2010 @ 6:02 pm
Good point.
In the sector that I am working, I see small firms — mostly individual owned and operated — and providing services via the web or print media rushing to establish social media presence. But, the large firms in the traditional business lines remain away. The former serve the latter, so there is no competition between the haves and have-nots. But, among those in the small business sector, those who have it more effectively definitely have a competitive advantage over those who don’t have it, or have it less effectively. What would help SNG would be to provide a measure by which each organization can determine the strength of their social media presence. Then benchmarks can be established and progress can be quantified.