SocialNetGate

Hi5 acquiring Big Six

anton — Thu, 25 Feb 2010 00:29:56 +0000

Hi5 is one of the largest social entertainment sites in the world, with approximately 50 million monthly unique visitors. They are hugely popular in central america and they appeal to the younger demographics, same as Tagged. In addition to ad support, thesite is monetized through hi5 Coins, a virtual currency. More importantly, the site supports third-party games and other applications through its OpenSocial platform. Today they acquired BigSix, one of the largest social games developer. The BigSix team is going to have Hi5 bosses.

Challenges we face

anton — Sun, 14 Feb 2010 20:50:09 +0000

Our customer base is very diverse. We have eye surgeons to auto tire sellers using the SocialNetGate service. We published a blog post about how we can categorize the customers based on the content they have. But as we cross more than 3 months of service, there is another challenge – “How do we differentiate the brands that already have certain Social Media presence and activities from those that have none ?”

We see that our service is very effective for those that do not have any Social Media presence. We start from the scratch and set up the profiles, customize the look-and-feel to represent the brand and get the messages blasted into these locations. But, when an organization/brand/service is already doing Social Media activities, integrating our service into theirs is a time-consuming one at best.

Social Media is noisy. It is how search was 10+ years ago. We strive to help our customers be on the lead with the trend and this requires that we listen closely and make the needed changes in the process. We will be posting the specific changes in future blog posts. If you have any comments/feedback/suggestions, please feel free to give here.

Early adopters of Buzz

anton — Sat, 13 Feb 2010 18:08:10 +0000

There are a few early adopters for the Google Buzz, which regular users are still trying to figure out what exactly it is. We received at least a dozen questions (and some on the Buzz itself) asking “What is this Buzz ?”. However, there are a few notable organizations that have used Buzz so far. One is Samsung – http://www.google.com/profiles/buzzsamsung . Gathering a decent 500+ followers within 2 days, it seems this trend is going to be hot with many brands. To a point, where TechCrunch predicts that it can get real annoying. But interesting thing is that they themselves have added a “Buzz It” button for all their blog postings.

Our buzz profile is http://www.google.com/profiles/socialnetgate and we plan to use Buzz for our brand as well as the brands that we promote on behalf our customers SocialNetGate customers.

Content-wise, which group do you belong to, Mr.BusinessOwner ?

anton — Tue, 12 Jan 2010 06:21:35 +0000

Content is still king… even in the Web2.0/Social Media world. More public the better.

We can almost always categorize any new customer into the
following 3 categories:

1. Those that have a boatload of content and are also willing to
continue to produce more content. The content is also of real
high quality rich with relevant keywords.

2. Those that have not enough content but they do have a desire
to create quality content as we proceed with the social media
campaign for them.

3. Those that have no content; nor any desire to produce any.
They expect us to reuse public domain content and retweet the
trends and get their promotion working.

We have been finding ways to make the SocialNetGate effectively
working for all the 3 groups.

Incidentally, which category do you belong to ?

Socialmedia for small businesses, is that a reality ?

bcultral — Thu, 05 Nov 2009 19:25:09 +0000

As a regular reader of Wall Street Journal, I see many articles published in the Small Business section about small businesses leveraging the social media. Although Google a 11+ year old company, SEO still remains a mystery to many business owners. Granted, the art and science of SEO is more advanced than it was years ago but, by and large, the small businesses have had difficulties in understanding organic SEO, SEM and the related alphabet soup. But social media – it seems they are catching up fast on the effectiveness of the same. With the world turning to microblogging as a medium than elaborative blogging as a way to generate organic content, the impact to get message across is quite larger now. Does this mean that every small business is able to come up with a social media strategy and, more importantly, implement it ? I seriously doubt it. The reason: IT IS TIME CONSUMING! There are over 10 social networks getting release to the worldwideweb every day and catching up with things alone require time. This is why we believe our service makes sense to the small businesses. It is effective because it is cutting edge and helps the small business owner or manager concentrate on running their business while our service will help grow, promote and even service their customers.