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Hi5 acquiring Big Six

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Hi5 is one of the largest social entertainment sites in the world, with approximately 50 million monthly unique visitors. They are hugely popular in central america and they appeal to the younger demographics, same as Tagged. In addition to ad support, thesite is monetized through hi5 Coins, a virtual currency. More importantly, the site supports third-party games and other applications through its OpenSocial platform. Today they acquired BigSix, one of the largest social games developer. The BigSix team is going .. Read more

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Challenges we face

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Our customer base is very diverse. We have eye surgeons to auto tire sellers using the SocialNetGate service. We published a blog post about how we can categorize the customers based on the content they have. But as we cross more than 3 months of service, there is another challenge – “How do we differentiate the brands that already have certain Social Media presence and activities from those that have none ?”

We see that our service is very effective for .. Read more

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Early adopters of Buzz

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There are a few early adopters for the Google Buzz, which regular users are still trying to figure out what exactly it is. We received at least a dozen questions (and some on the Buzz itself) asking “What is this Buzz ?”. However, there are a few notable organizations that have used Buzz so far. One is Samsung – http://www.google.com/profiles/buzzsamsung . Gathering a decent 500+ followers within 2 days, it seems this trend is going to be hot with many .. Read more

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Content-wise, which group do you belong to, Mr.BusinessOwner ?

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Content is still king… even in the Web2.0/Social Media world. More public the better.

We can almost always categorize any new customer into the following 3 categories:

1. Those that have a boatload of content and are also willing to continue to produce more content. The content is also of real high quality rich with relevant keywords.

2. Those that have not enough content but they do have a desire to create quality content as we proceed with the social media campaign for them.

3. Those that have no .. Read more

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Socialmedia for small businesses, is that a reality ?

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As a regular reader of Wall Street Journal, I see many articles published in the Small Business section about small businesses leveraging the social media. Although Google a 11+ year old company, SEO still remains a mystery to many business owners. Granted, the art and science of SEO is more advanced than it was years ago but, by and large, the small businesses have had difficulties in understanding organic SEO, SEM and the related alphabet soup. But social media – .. Read more

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